About the Training
This training program is designed to help professionals and organizations understand the core principles of digital marketing and apply them in a practical business context. The course covers the main digital channels, campaign logic, audience targeting, content strategy, paid and organic promotion, performance measurement, and the role of data in marketing decisions.
The program is suitable both for participants who are new to digital marketing and for teams that want to build a more structured understanding of how digital channels work together. The focus is practical: how to plan campaigns, create relevant content, reach the right audience, and evaluate results in a business-oriented way.
The training can be adapted for SMEs, startups, universities, public sector communication teams, or corporate functions that need a clearer understanding of digital promotion and marketing effectiveness.
Trainer
Trainer: Digital marketing practitioner / growth marketing specialist with hands-on experience in online campaigns, performance marketing, content strategy, lead generation, and analytics.
By the end of this training, you will be able to:
- Understand the main components of digital marketing and how they work together.
- Identify the most relevant channels and tactics for your business or organization.
- Build a basic digital marketing plan aligned with audience needs and business goals.
- Understand how to create content and campaigns for better reach and engagement.
- Track basic performance indicators and assess what works and what does not.
What You Will Learn
- Core principles of digital marketing
- Customer journey and digital touchpoints
- Audience segmentation and targeting basics
- Content strategy for digital channels
- Organic and paid marketing channels
- Social media, email marketing, SEO, and digital advertising basics
- Lead generation and conversion logic
- Marketing funnel thinking
- Campaign planning and basic analytics
- Common mistakes in digital marketing and how to avoid them
Program Details
Type: Training
Duration: 6-8 hours
Format: Online / Offline
Language: English
Level: Beginner-Middle
Group size: 10-20 participants preferred
Pricing: depends on delivery format, customization level, and group size
Program Breakdown
Topics
- Training kick-off
- What digital marketing is and why it matters
- Traditional vs digital marketing
- Key digital marketing channels
- How digital marketing supports business growth
- Common misconceptions about digital marketing
Key Focus / Interactive Component
- Shared understanding of digital marketing fundamentals
- Discussion of participants’ current marketing challenges and goals
Topics
- Understanding your target audience
- Audience segmentation basics
- Buyer needs and behavior in digital environments
- Value proposition and messaging
- Customer journey and touchpoints
- Matching channels to audience intent
Key Focus / Interactive Component
- Exercise: define core audience segments
- Mapping basic customer journey stages
Topics
- Why content matters in digital marketing
- Content types across platforms
- Social media basics
- Email marketing basics
- Website and landing page role
- SEO basics and discoverability
- Aligning content with business goals
Key Focus / Interactive Component
- Practical discussion of channel relevance by business type
- Exercise: identify suitable content and channels for a real case
Topics
- Introduction to paid digital channels
- Search ads, display ads, social media ads
- Campaign objective setting
- Budget thinking and prioritization
- Ad creatives and campaign structure basics
- Lead generation and conversion-focused campaigns
Key Focus / Interactive Component
- Understanding how paid campaigns work
- Discussion of practical campaign setup logic
Topics
- Why measurement matters
- Key marketing metrics: reach, engagement, CTR, conversion, CAC, ROI
- Basic funnel metrics
- Reading campaign performance
- Understanding what is working and what is not
- Using insights for campaign improvement
Key Focus / Interactive Component
- Review of sample performance indicators
- Exercise: interpret simple campaign results
Topics
- Setting marketing goals
- Choosing channels and tactics
- Balancing content, paid, and organic efforts
- Planning simple campaigns
- Common mistakes and weak points
- Final recommendations and Q&A
Key Focus / Interactive Component
- Participants outline a basic digital marketing plan for their business or team
- Wrap-up discussion on next steps and priorities
This Training is Ideal for You If:
- You are new to digital marketing and need a practical introduction
- You work in a business, startup, SME, or communication role
- You want to understand how digital channels can support growth and visibility
- You need a clearer structure for planning campaigns and content
- You want to make better marketing decisions based on audience and performance
Optional Add-ons
- SME-focused version
- Startup marketing version
- Public sector communication version
- Advanced module on performance marketing
- Advanced module on social media strategy and content planning
- Follow-up workshop on building a digital marketing plan for a specific organization
